Showing posts with label how to sell your home. Show all posts
Showing posts with label how to sell your home. Show all posts

Saturday, February 25, 2012

The Uninvited Stager Saturday Series

It's Saturday...and while all you realtors and homesellers are getting your listings and homes ready for the Spring Selling Season, I'm here with another "What not to do when you're selling you home!"

While perusing the listings this morning, I chose a city in the US that had an amazing amount of really great looking homes.  There were a lot of new construction and recently built homes that were for sale.  So - what does this mean for a seller?  If your home isn't up to snuff against these other beautiful homes - then any poor (or zero) attempts at staging or a higher listing price will only be making it real easy for a buyer to choose the better condition and more fairly priced home.  Lack of attention to what buyers want will only help sell your competition.


So - in this city it was a bit difficult to find some badly done homes (very smart sellers and realtors in this bunch, I must say).  But I found several homes that could use some additional help.  Hopefully my suggestions for this home will help you to assess what's possibly wrong with yours.  That's the whole point of this blog...and this blog post (and series!).  Here it goes...

Love this room and the viewpoint...hate the wallpaper and the clutter on the top of the cabinetry and the excess plants and clutter on island etc!



The kitchen would have looked much better without the cluttery look of the wallpaper. It's a 70s look in a modern kitchen. Also, I would have taken the placemats off the table - they look kind of silly...all lined up looking like plaid kneepads. Maybe some place settings with nice plates, glasses and beautiful napkins on top held by beautiful napkin rings - would have looked much better.

Next - the dining room, below.  It's just too dark.  The green (don't know whether it's wallpaper or just paint) doesn't make this room appealing.  A warmer, neutral paint color - even a lighter green hue - would have been a better choice.  The chandelier could be lower as well.  It would make the dining experience much more intimate.  Most people make this mistake - hanging their light fixtures a bit too high. 

Not wild about the mirror lining an entire wall.  This room is large enough.  It doesn't need a mirror. If it was in the budget, I'd remove it and paint the wall. I'd rather see a beautiful painting in the middle above the server. 



The Great Room:  This is a great space but I'd remove all the photos and the larger portraits above the console.  You want buyers to mentally move in and this personalization is an impediment to that. Also, it seems to be very difficult to watch TV in this room.  Just that little TV in the left side of the built in is how the family watches TV?  I'd change that, if possible.  I'd have the TV above the fireplace (and then you could use the artwork in the dining room or place it above the console instead of the portraits). I have faux Plasma TVs that look pretty authentic - so you wouldn't have to do any re-wiring.  



The Master Bedroom: It's overgrown with plants.  Remove these and it will be a huge improvement. The bedding could look more appealing also.  An off white bedskirt and shams would look so much nicer. Don't line pillows up on an angle like this.  Just add two colorful pillows in front of the shams and add a nice, colorful throw at the end of the bed. Also, I'd lessen the number of books in the bookcase and just add some interesting accessories within it to give it some interest.


The Master Bath: This is very chaotic and busy looking - mostly because of the crazy wallpaper - which should be removed. I wouldn't want to get ready here each morning. There's too much clutter (all personal toiletries should be put away). Again - not wild about the mirror - it should be removed. Two hanging mirrors over each sink on either side would look so much better, The lighting is very dated also - sconces on either side of the mirror would be so much nicer.

I'd also make the bathtub look as appealing as possible.  There's no sex appeal in this bathroom at all. A beautiful orchid, candles and some bath salts in a glass container could be added to give the buyer an idea of how wonderful it would be to take a bath here. (And what's with the table with the ottomans? They should go!)


Some people might say I am a bit harsh and unrealistic in my assessment of this home.  But - it's a very pricey home and the competition around this home is very stiff. Why would a buyer choose this home over another home in the area that was in better condition and priced lower or even the same?  Buyers start deducting heavily when they see major things that need to be done (removing the wallpaper, the mirrors, repainting!) So - don't let a buyer pass your home by just because you don't want to update it to the standards of your competition.  The market, as it is today, just doesn't work that way!

So - repair what needs to be repaired...remove wallpaper and mirrors and other relics of the 70s etc.  Get your home sold quickly.

Happy selling!  If you need some assistance in getting your home buyer-ready, just give me a call at 631 793-1315.

Fot more information about fixing your home for sale Click Here



Saturday, February 18, 2012

The Uninvited Stager Series


Another "what's wrong with these photos" of homes for sale!

My friend and Arizona realtor, Leif Swanson, may have coined a new term...not sure.  He calls what disease sellers have who market their homes with no regard to the mess that they are displaying - Clutter Blindness!  I think that is a great term.  Leif has a great blog called Ugly House Photos, where he shows some funny but real homes for sale.  It's a veritable "what not do do" for home sellers.

It's one thing not to clean up and organize your home when family or friends are coming over - but to display a cluttered mess when your home is being marketed for sale...is just crazy.  Take a look at these photos - it would take maybe an hour or so to remove the items...and the cost $0.00!

And how about closing the cabinet doors!  Source, Ugly House Photos

Uncluttering might take 15 minutes to do?  Why didn't they do this? And, the photographer's flash should be off and should be taken from another angle.  Source, Ugly House Photos

Another no-no that I see all the time is "Taste Specific Decorating."  What is this?  It's when the seller has a decorating style that is highly personal.  It could be a color choice that is a bit bold or unusual - like blue or mauve colored cabinets (that I have just recently seen in two homes on Long Island) or the use of highly stylized fabrics, motifs, tile or furniture etc. This is fine when you are living in a home and enjoying it.  But when you are selling, you should play this down.  The photo below would look so much better with a colorful shower curtain - pulled back to reveal the shower (thereby increasing the perceived size of the room)...and some nice towels and a bath mat. And this angle?  What was the realtor/photographer thinking?


Welcome to the Bat Cave!  Source, Lovely Listing

The photo below shows the "Clutter Blindness" with "Taste Specific Decorating." I know - I am being a very cruel stager saying that this little girl's room should be neutralized.  But even if the clutter was at least corraled - it would look so much better.  Buyers can't always see that a room like this could be spacious.  All they see is the clutter. Clutter eats equity!




Here's another home for sale that is the victim of "Clutter Blindness" and "Taste Specific Decorating." How hard would it be to remove the mess and to buy a nice bedspread.  Not hard at all - and worth every penny.

Hog Heaven, courtesy of Ugly House Photos

So, don't fall victim to clutter.  Do something about it.  It's not hard, really.  It takes time, a few boxes and a magic marker to label what's in the boxes.  And if you don't know if you have a "Taste Specific Home," please call me at 631 793-1315 and I can tell you honestly if you do.  I will tell you what your realtor may be afraid to tell you!

Saturday, February 11, 2012

US Home Sellers Should Take Some Cues from Sweden


While perusing Pinterest this morning, I came across some beautiful photos of a home for sale in Sweden.  It's so serene, uncluttered - just lovely.  I thought I'd show it on my blog today - hopefully some homesellers will gain some inspiration to declutter and get their homes buyer ready.














Image Credits, Emmas Blogg

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